A lot is hinging on developing and getting Core Values right. If you spend the effort to make it happen and work on consistently delivering and living these Core Values in the areas discussed, you can drive your company culture instead of letting it drive you.
SI-101-G
Guide
Core Values
The definition of a Core Value is any routine behavior central to a person or organization, typically unchanging. It is revealed through behaviors, not interactions.
Recommended first step
Start with the guide