These resources provide guidance for planning and executing targeted marketing initiatives that build relationships, generate referrals, and increase brand awareness.
TM-100-G
Guide
Referral Marketing Program Guide
Just like all marketing, for referrals to work in a consistent way, it should be systematized and measured. Many have grown their business strictly through referrals, unsolicited even, and this is a great way to grow.
Recommended first step
Start with the guide